Joel Mooneyhan has been a cornerstone of the Matson Consulting team for 10 years, bringing exceptional financial expertise to agricultural and food industry clients since joining the firm in 2015.
As Lead Financial Consultant, Joel has contributed to more than 65 feasibility studies, hundreds of grant applications and business plans that have secured over $30 million in funding for clients, and numerous strategic planning initiatives. His comprehensive approach enables clients to make confident, data-driven decisions about their ventures.
While Joel’s financial expertise is his foundation, his decade of experience has cultivated extensive knowledge across the agricultural and food business landscape. He provides valuable insights on strategic planning, product development, market positioning, and industry trends that go well beyond financial analysis. His deep understanding of various grant programs and regulatory environments allows him to guide clients through complex decisions with clarity and foresight.
Joel specializes in developing sophisticated financial models that provide clients with detailed expense and revenue projections, cash flow analyses, balance sheets, and scenario planning. However, his contributions to client success extend to identifying market opportunities, evaluating product viability, and developing actionable business strategies that respond to emerging industry developments. This holistic approach has proven instrumental in helping organizations not only secure the capital needed to launch and expand their operations, but also in positioning them for long-term success in competitive markets.
With a Bachelor’s degree in Business Administration from the University of South Carolina-Aiken and a Master’s degree in Business Administration with a finance focus from the University of Florida, Joel combines strong academic credentials with a decade of practical experience serving agricultural entrepreneurs, cooperatives, and food businesses.
Throughout his tenure, Joel has co-authored several influential industry publications, including “Feasibility Analysis of a Regional Oilseed Production and Processing Facility,” “From Barley to Beer: A Guide for On-Farm Brewing,” “A Study of Small-Volume Retail Meat Sales in Virginia,” “A Study of Small-Volume Red Meat Processing in Virginia,” and “ACRE Business Plan Development Guide,” further establishing his authority in agricultural business development.
Joel’s commitment to delivering thoughtful, precise financial analyses continues to drive success for Matson Consulting’s diverse client portfolio, making him an invaluable resource for organizations navigating the complex financial landscape of agricultural and food ventures.
