What is the FMPP?

The Farmers Market Promotion Program (FMPP) is designed to increase access to and consumption of local foods in the United States. The program assists eligible entities by helping to expand and create new direct producer-to-consumer marketing opportunities. All projects should support agricultural marketing enterprises in which farmers or vendors sell their own products directly to consumers. This program can be very competitive with less than 20% of projects funded within the last year.

This program has two grant options: Capacity Building (CB) and Community Development Training and Technical Assistance (CTA) project types. Both grants have an award period of 36 months.  The applicants may only be awarded one grant under the FMPP.

Funding for the FY 2021 FMPP application cycle has been announced and applications are currently being accepted. The due date for FY 2021 applications is June 21st and applications must be submitted through Grants.gov. Approximately $38.5 million is available for funding and the award per grant will have a minimum of $50,000 and a maximum of $750,00, depending on project type. For FY2021, a match of 10% or 25% total Federal funds is required.for

Please note that due to monies from the COVID relief stimulus funding, the program has received more funds in 2021. Future funding is not expected to be at that level.

More information about this program is available on the USDA’s FMPP web page.

How much funding has been available?


The FY 2021 FMPP awarded $37,458,823.30 to 88 grant applicants, or 40% of projects . For a full list of awarded projects with descriptions click here.


The FY 2020 FMPP awarded 49 project applications, or 24% of all applications.  For a full list of awarded projects with descriptions click here.


The FY 2019 FMPP awarded $11.75 million to 49 project applications.  For a full list of awarded projects with descriptions click here.


The FY 2018 FMPP awarded $13.35 million to 49 awardees. You can find a full list of the recipients by clicking here.

How can funds be used?

Funds must be used toward supporting direct-to-consumer sales outlets.

Eligible uses for the FMPP include but are not limited to:

  • Training and education
  • Market analysis and planning
  • Recruitment and outreach
  • Advertising and promotion
  • Technical support

Who can apply?

Eligible entities include:

  • Agricultural Businesses or Cooperatives
  • Producer Networks or Association
  • CSA Networks or Associations
  • Food Council
  • Local Governments
  • Nonprofit Corporations
  • Public Benefit Corporations
  • Economic Development Corporations
  • Regional Farmers Market Authorities
  • Tribal Governments

How are the grants scored?

Category Max Points Description
Alignment and Intent 25 points The extent to which

1) The application provides a clear and concise description of the specific issue, problem, or need and objectives for the project.

2) The project helps develop, coordinate and expand direct -producer-to consumer such as, domestic farmers markets, roadside stands, CSA programs, agritourism activities, and other direct producer-to-consumer market opportunities and an agricultural local and regional food system infrastructure.

3) The applicant identifies the intended beneficiaries, including the number of beneficiaries and how they will benefit.

Technical Merit 25 points The extent to which

1) The application presents a clear, well-conceived, and overall suitable methodology for fulfilling the goals and objectives of the proposed project.

2) The application presents a realistic schedule for implementing the proposed project during the award project period.

3) The previous lessons learned are incorporated into the proposed project, if the project and/or entity was previously funded.

Achievability 15 points The extent to which

1) The outcomes and indicator (s) are feasible for the scale and scope of the project including:

a. how indicator numbers were derived with a clear means to collect feedback to evaluate and achieve each relevant outcome indicator (s); and

b. the anticipated key factors that are predicted to contribute to and restrict progress toward the applicable indicators, including action steps for addressing identified restricting factors.

2) The proposed project can be easily adapted to other regions, communities, or agricultural systems.

3) The applicant provides a comprehensive plan to disseminate the project’s results (both positive and negative) electronically and in-person to target audiences, stakeholders, and interested parties.

Expertise and Partners 25 points The extent to which

1)The proposed project represents qualifications of the applicant (individual and team) and the relevant partnerships and collaborations to accomplish the project’s goals and objectives and to meet the needs of the intended beneficiaries including:

a. Commitment from the key staff demonstrated through Letters of Commitment from Partner and Collaborator Organizations;

b. The key staff who will be responsible for managing the projects and names and titles of the individuals who comprise the Project Team; and c. The expertise and experience of the Project Team necessary to successfully manage and implement the proposed project.

2) The application describes plans for coordination, communication, and data sharing and reporting among members of the Project Team and stakeholder groups, including both internal applicant personnel and external partners and collaborators.

3) The application describes how the project, and its partnerships and collaborations, will be sustained beyond the project’s period of performance (without grant funds).

Fiscal Plan and Resources 10 points The extent to which

1) The application budget narrative or justification provides a clear, detailed, narrative description for each budget line item including:

a. How the budget is consistent with the size and scope of the project; and

b. How the budget relates logically to the narrative describing the project.

2) The application provides evidence that critical resources and infrastructure that are necessary for the initiation and completion of the proposed project are currently in place.

3) The applicant demonstrates that its partners’ or collaborators’ contribution of non-Federal cash resources or in-kind contributions is available and obtainable for the project as evidenced through the submitted Matching Funds and Letters of Verification.

Total 100 points