What is the FMPP?

The Farmers Market Promotion Program (FMPP) is designed to increase access to and consumption of local foods in the United States. The program assists eligible entities by helping to expand and create new direct producer-to-consumer marketing opportunities. All projects should support agricultural marketing enterprises in which farmers or vendors sell their own products directly to consumers. This program can be very competitive with less than 20% of projects funded within the last year.

This program has two grant options: Capacity Building, and Community Development, Training, and Technical Assistance. Both grants have an award period of 36 months.  The Applicants may only apply for one grant under the FMPP.

Applications for the FY 2018 FMPP were due on May 7, 2018 through Grants.gov. The maximum award amount is $500,000.

Awards for FY 2018 have been announced. $13.35 million was awarded to 49 awardees. You can find a full list of the recipients by clicking here.

More information about this program is available at the USDA’s FMPP web page.

How much funding has been available?


The FY 2017 FMPP awarded 52 projects worth almost $3.4 million. A full list of awarded projects with descriptions is listed here


FMPP had $13 million in available award funds for FY 2016. To view a list of awardees, visit here.


FMPP had $13 million in available award funds for FY 2015 and awarded over $11.9 million in funds to 160 applicants.


For FY 2014, the FMPP awarded over $14.3 million in funding to over 180 applicants. Click here for a full list of awardees.


How can funds be used?

Eligible uses for the FMPP include:

  • Advertising and promotion
  • Consumer education and outreach
  • Equipment purchase, transportation, delivery
  • Agri-tourism
  • Waste management and green technologies
  • Training farmers in business planning, record keeping, and rules and regulations
  • Market start-up, expansion, and strategic planning

Who can apply?

Eligible entities include:

  • Agricultural Cooperatives
  • Producer Network
  • Producer Association
  • Local Government
  • Non-Profit Corporation
  • Agricultural Businesses
  • Public Benefit Corporation
  • Economic Development Corporation
  • Regional Farmers Market Authority
  • Tribal Government
  • CSA Associations
  • CSA Network


How are the grants scored?

Category Max Points





20 points

25 points

20 points

20 points

15 points

Total 100 points